Blue Star launches wide range of stylish room air-conditioners

with emphasis on energy efficiency

Chandigarh : Airconditioning and commercial refrigeration major, Blue Star Limited, has announced the launch of a new range of contemporary and stylish room air-conditioners for the residential segment which will be available in 2500 outlets in about 500 cities and towns across the country. These air-conditioners, apart from modern features, choice of colours and sophisticated technology, offer high energy efficiency resulting in significant power savings. The range of window air-conditioners has also been enhanced with addition of models specifically for the North India market.

 

According to Mr.  B Thiagarajan, President, Airconditioning & Refrigeration Products Group, Blue Star Limited, “The room airconditioners market in India declined by about 5% due to a soft and erratic summer coupled with pessimistic consumer sentiments during 2012. While these adverse conditions also impacted Blue Star’s room air-conditioners business, it still garnered 6% growth in value terms and held on to its market share. While most players in this business resorted to cutting prices putting their margins under pressure, we maintained our prices and premium image focusing on profitability with an enhanced range of products.”

Apart from being energy efficient, the new range of split air-conditioners have a new contemporary and stylish look with multi-colour options in the 3-star and 5-star models such as pearl white, two-tone silver, champagne gold and wine red to appeal to home consumers. They boast of several features including i-feel for comfort where one sits, six filters for ultra-pure air, turbo operation, long distance piping, auto mode, dry mode, sleep mode, blow/self clean function, elegant remote control, rust-resistant construction, self diagnosis, scroll compressor, acoustic insulation on compressor and R410A eco-friendly refrigerant, amongst others.

The Company plans to invest about Rs 30 crores on new product development and R&D initiatives, and has added 50 more people to its existing R&D team of 125 people, in order to continue to develop modern and sophisticated products competing with the best in the world.

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