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To make mobile apps and music more accessible to
consumers
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Partnership
to further offer monetization opportunities for the apps and music ecosystem
Nokia India today announced a strategic partnership with
Idea Cellular that will make the hugely popular Nokia Store and Nokia Music service
easily accessible to millions of Idea Cellular consumers. The partnership will
allow Idea Cellular consumers using Nokia phones to get the best Indian and
global premium content from Nokia Store and Nokia Music and pay for it via
their pre-paid or post-paid accounts.
Nokia and Idea plan to leverage the superior
internet experience offered by Nokia phones powered by Idea 2G and 3G data
connections to further the adoption of the mobile internet and open up significant
additional monetization opportunities for Indian and global app developers,
music labels and publishers.
Globally, integrated operator billing
has provided a significant impetus to the digital mobile ecosystem, by enhancing
consumer experience and returns for content publishers. It not only
makes the mobile payment experience easy and seamless for consumers, but
also provides a dependable and secure
transaction model to those who do not own or are reticent about using their
credit cards to make online purchases,
“We are delighted to be working with
Idea Cellular, pioneers in espousing the mobile internet, on the Nokia Store
and Nokia Music, properties which are leaders in their respective categories in
India. This partnership democratizes access to the best local and global
content by making it available across both Nokia smartphone and feature phones
with affordable pricing and a seamless payment experience.,” said Viral Oza,
Director Marketing, Nokia India.
The Nokia Store currently offers
over 120,000 pieces of content on Nokia phones. This includes applications,
games, videos, podcasts, productivity tools, web and location-based services
among others. Globally,
the Nokia Store drives more than 15 million downloads per day and India currently
sees over 80 million downloads per month. Per a recent Analysys Mason report,
Nokia Store is the largest app store in India and accounted for 50% of all app
downloads from India in 2011..
Nokia
is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia’s
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit http://www.nokia.com/about-
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