Press Release

2^nd EDITION OF UK MUSIC STUDIOS BIG PUNJABI MUSIC AWARDS ANNOUNCED

92.7 BIG FM and Spark Punjabi today announced the 2nd edition of BIG Punjabi Music Awards, which are aimed towards recognizing excellence in Punjabi music. The Awards will be presented in a glittering ceremony on April 4, 2012. UK Music Studios is the presenting sponsor.

BIG Punjabi Music Awards are the only Punjabi music awards which not only have a wide national reach but with a jury and popular choice segment of awards, they also empower people to recognize Punjabi musical excellence and are a true people’s choice award. The Awards will see talent being judged by the audience, ensuring transparency and fair play as the power to vote will rest with the audience. 

The Jury for the Awards are renowned Punjabi folk singer Dolly Guleria and well known  music director Atul Sharma. There are 19 award categories including  Best Downloaded Song, Best Religious Song, Best Sufi Song, Best Bhangra Hit, Bollywood Punjabi Hit, Best Music Director (Film), Best Music Director (Album), Best Video Director, Best Singer Female Album, Best  Singer Male Album,  Most Promising Singer Female, Most Promising Singer Male, Shiv Kumar Batalvi Award - Lifetime Achievement Award, Best Lyricist – Film, Best Lyricist – Album, Best Duet Song – Album & Film, Best Singer Female Film,  Best Singer Male Film and Best Music Album

Commenting on the occasion, a company spokesperson said, “Music is the true celebration of life in Punjab. It is very integral and vital to our being in Punjab and is a point of connect that transcends all bounds. BIG Punjabi Music Awards is this celebration of our culturally rich musical offerings This platform is sure to excite not only the regional consumer but also the regional talent which has long sought its due recognition."

The awards, having an imprint across 6 major cities – Chandigarh, Amritsar, Jalandhar, Ludhiana, Patiala and Jammu will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions and offer a unique integration opportunity for brands.