BIG CBS launches its first regional

channel – Spark Punjabi

BIG CBS JV, the No. 1 English Entertainment Network in the country, today announced its regional television foray and the launch of its first regional channel in India - Spark Punjabi. The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region. BIG CBS JV has already successfully connected with audiences through it 3 English Entertainment Channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK.

Spark Punjabi, positioned as the first International Punjabi Channel, is targetting the 15+ audience, and features the best of US’s No. 1 television broadcaster CBS Studios International’s content, all dubbed in Punjabi, giving local audiences immediate access to international entertainment.

The new channel is airing the latest seasons of international shows such as Jerry Springer, Hawaii Five-O, America’s Next Top Model and Masked Warriors, amongst others, all dubbed in Punjabi. The channel also features a good mix of Punjabi music, international dubbed movies and local programming in Punjabi.

The PHCHP is one of the richest regions and boasts of a strong base of affluent consumers. With 78% TV penetration and 88% C&S penetration, coupled with limited local language entertainment options, the market offers a good business opportunity for this channel format. Add to this, the Rs.1200 crore advertising pie, creates an exciting opportunity for this platform.

Over the years RBNL has built a diverse portfolio of leading businesses and has driven initiatives that increase efficiency and a very strong consumer connect. With its  existing leading radio brand 92.7 BIG